I have used market reserach to strengthen retailer strategy

I leveraged market research to enhance multiple retailers' beauty category strategy in the US, Europe, and Latin America and strengthened joint business plans with P&G

  Assessed future beauty market trends and their business implications and presented them to top global retail leadership


  Leveraged market and shopper insights to influence retailers strategies


  Developed a cross-category Beauty Shopping model based on in-context shopper research enhancing global in-store design

Impact $20,000,000


identify growth opportunities    strengthen strategies





  C. Minje Martinez