I leveraged market research to enhance multiple retailers' beauty category strategy in the US, Europe, and Latin America and strengthened joint business plans with P&G

	Assessed future beauty market trends and their business implications and presented them to top global retail leadership
	Leveraged market and shopper insights to influence retailers strategies
	Developed a cross-category Beauty Shopping model based on in-context shopper research enhancing global in-store design Impact $20,000,000

identify growth opportunities    strengthen strategies