I have used market reserach to strengthen retailer strategy

I leveraged market research to enhance multiple retailers' beauty category strategy in the US, Europe, and Latin America and strengthened joint business plans with P&G

  Assessed future beauty market trends and their business implications and presented them to top global retail leadership

 

  Leveraged market and shopper insights to influence retailers strategies

 

  Developed a cross-category Beauty Shopping model based on in-context shopper research enhancing global in-store design


Impact $20,000,000

 

identify growth opportunities    strengthen strategies

 

 

 

 

  C. Minje Martinez