I have used market research to identify growth opportunities for CoverGirl

I developed a business portfolio roadmap of short and long term ideas

  Led a Beauty Care Landscape Scenario Planning assessment and developed deep dive profiles of potential future realities, using profound consumer understanding, global long term demographic trends, and socio/economic changes


  Developed and leveraged unique tools to bring scenarios to life and enabled key multifunctional partners to identify distinct long term strategies and capabilities and new innovative products opportunities

Impact $15,000,000


identify growth opportunities    strengthen strategies





  C. Minje Martinez