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I have strengthened relationships with four retailers in the US and Europe I used consumer and market insights to
improve brand and retailer profitability for two P&G brands
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Identified
category cultural trends that influenced P&G's relationship with Walmart and Walmart's strategy |
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Created and led a collaborative shopper research effort that led Walmart awarding to P&G the lead role in
multiple category in-store redesign across the chain and gained category shelf space for
P&G |
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Identified in-store
redesign opportunities
using key shopper insights and proposed actionable solutions for category
redesign (layout, fixtures, adjacencies) across Target chain stores |
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Was
sought out to train category buyers on consumer and shopper insights by Target |
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Provided sociocultural
trends and shopper perspective to drive multiple-category in-store redesign
for Tesco |
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Integrated key consumer segmentation insights into Boots strategy
Impact $50,000,000
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redesign in-store presentation design
category shelf
strengthen retailer
relationships
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