I have strengthened relationships with four retailers in the US and Europe

I used consumer and market insights to improve brand and retailer profitability for two P&G brands

  Identified category cultural trends that influenced P&G's relationship with Walmart and Walmart's strategy


  Created and led a collaborative shopper research effort that led Walmart awarding to P&G the lead role in multiple category in-store redesign across the chain and gained category shelf space for P&G


  Identified in-store redesign opportunities using key shopper insights and proposed actionable solutions for category redesign (layout, fixtures, adjacencies) across Target chain stores


  Was sought out to train category buyers on consumer and shopper insights by Target


  Provided sociocultural trends and shopper perspective to drive multiple-category in-store redesign for Tesco


  Integrated key consumer segmentation insights into Boots strategy

Impact $50,000,000


redesign in-store presentation    design category shelf

strengthen retailer relationships





  C. Minje Martinez