I have used shopper insights to improve retailer and brand profitability for two P&G brands

	Identified shopper needs and developed in-store design principles through cutting-edge consumer research techniques
	Led the global reapplication of design principles for many retailers across various brands
	Created and deployed ground-breaking product layout principles integrating shopper ergonomics, shopper psychology, in-store navigation, and other shopper insights
	Improved profitability for retailers and brands Impact $15,000,000

redesign in-store presentation    design category shelf

strengthen retailer relationships