I have led a category shelf design across many retailers

I have used shopper insights to improve retailer and brand profitability for two P&G brands

  Identified shopper needs and developed in-store design principles through cutting-edge consumer research techniques


  Led the global reapplication of design principles for many retailers across various brands


  Created and deployed ground-breaking product layout principles integrating shopper ergonomics, shopper psychology, in-store navigation, and other shopper insights


  Improved profitability for retailers and brands

Impact $15,000,000


redesign in-store presentation    design category shelf

strengthen retailer relationships





  C. Minje Martinez