I have used market research to enhance shopability and brand equity

	Leveraged existing shopper understanding to establish design success criteria and mobilized multifunctional partners to maximize their contribution
	Created and deployed unique quantitative research approach to qualify multiple presentations
	Optimized in-store marketing message qualification and deployment that became best-in-class and is category standard
	Enhanced brand equity and showcased largest ever initiative bundle, under budget and under severe time constraints Impact $30,000,000

redesign in-store presentation    design category shelf

strengthen retailer relationships