I have led a successful in-store presentation redesign

I have used market research to enhance shopability and brand equity

  Leveraged existing shopper understanding to establish design success criteria and mobilized multifunctional partners to maximize their contribution

 

  Created and deployed unique quantitative research approach to qualify multiple presentations

 

  Optimized in-store marketing message qualification and deployment that became best-in-class and is category standard

 

  Enhanced brand equity and showcased largest ever initiative bundle, under budget and under severe time constraints


Impact $30,000,000

 

redesign in-store presentation    design category shelf

strengthen retailer relationships

 

 

 

 

  C. Minje Martinez