I have used consumer insights to improve market launch effectiveness

I conducted the earliest-ever digital consumer response analysis

  Influenced significant marketing plan changes by leveraging digital sources - blogs, websites - to gather early actionable consumer insights

 

  Recommended optimization of marketing resources to increase initiative success


 Approach reapplied across the corporation
as a Standard of Excellence 

Impact: 10% ROI gain

influence strategy    develop new products

discover growth opportunities     strengthen brand strategy

improve market launch effectiveness

 

 

 

  C. Minje Martinez