I have used consumer insights and shopper behavior to
strengthen brand strategy and drive product strategy, product design, and in-store presentation

I developed a first-of-its-kind set of market research tools to improve in-store brand strategy

  Led the design and analysis of breakthrough quantitative in-store research that identified what mattered to the consumer


  Modeled findings to identify product attributes for in-store success


  Developed a predictive calculator to enable rapid product optimization


  The methodology has been widely reapplied across multiple categories


Impact $15,000,000

Winner of Top Corporate P&G Award 


influence strategy    develop new products

discover growth opportunities     strengthen brand strategy

improve market launch effectiveness




  C. Minje Martinez