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I have used consumer insights and shopper behavior to strengthen brand strategy and drive product strategy, product design,
and in-store presentation I developed a first-of-its-kind set of market research tools to
improve in-store brand strategy
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Led
the design and analysis of breakthrough
quantitative in-store research that identified what mattered to the consumer |
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Modeled
findings to identify
product attributes for
in-store success |
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Developed
a predictive calculator to enable rapid product optimization |
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The methodology has been widely reapplied across multiple categories |
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Impact
$15,000,000
Winner of Top
Corporate P&G Award
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influence strategy develop new
products
discover
growth opportunities strengthen brand strategy
improve
market launch effectiveness |
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