| I have
used consumer insights to identify and evaluate a newc market opportunity for the Cover Girl tween demographic I have used market
research tools in innovative ways to expand an existing brand
 |
Pioneered
the integration of diverse ethnographic and physiological consumer data to assess opportunity areas |
| |
Identified
white space opportunities through consumer insights and consumption patterns |
| |
Devised
a unique low cost market
test to establish the
appeal of the opportunity for the business leadership |
| |
Developed consumer-based success criteria for the product and contributed to its
successful launch
Impact $21,000,000
|
influence strategy develop new
products
discover growth
opportunities strengthen brand strategy
improve market launch effectiveness |
