I have used consumer insights to identify and evaluate a newc market opportunity for the Cover Girl tween demographic

I have used market research tools in innovative ways to expand an existing brand

  Pioneered the integration of diverse ethnographic and physiological consumer data to assess opportunity areas


  Identified white space opportunities through consumer insights and consumption patterns


  Devised a unique low cost market test to establish the appeal of the opportunity for the business leadership


  Developed consumer-based success criteria for the product and contributed to its successful launch

Impact $21,000,000


influence strategy    develop new products

discover growth opportunities     strengthen brand strategy

improve market launch effectiveness




  C. Minje Martinez