I used consumer insights to
develop and launch new product

I creatively mined existing consumer data to identify unmet needs and launched a new mascara for Cover Girl and Max Factor

  Analyzed quantitative data and identified consumer acceptance drivers


  Analyzed competitive market landscape and found new opportunities


  Established performance success criteria for product

Impact $12,000,000


influence strategy    develop new products

discover growth opportunities     strengthen brand strategy

improve market launch effectiveness




  C. Minje Martinez