I used consumer insights to
develop and launch new product

I creatively mined existing consumer data to identify unmet needs and launched a new mascara for Cover Girl and Max Factor

  Analyzed quantitative data and identified consumer acceptance drivers

 

  Analyzed competitive market landscape and found new opportunities

 

  Established performance success criteria for product


Impact $12,000,000

 

influence strategy    develop new products

discover growth opportunities     strengthen brand strategy

improve market launch effectiveness

 

 

 

  C. Minje Martinez