I have used consumer and market insights to influence category strategy and retailer relationships

I have developed and used market research tools to communicate to top retail leadership the significance of innovation in influencing consumers for two P&G brands

  Created conceptual consumer map showing how consumer is influenced by social, economic and technological factors


  Analyzed creatively historical retail trends


  Integrated map and trends to devise a predictive retail landscape map, showcased the importance of retail innovation and defined the key retail innovation drivers


  Showed the significance of diverse products in consumers' lives by leveraging market surveys, cultural, anthropological, and psychological drivers

Impact $10,000,000


    influence strategy    develop new products

discover growth opportunities     strengthen brand strategy

improve market launch effectiveness





  C. Minje Martinez