I am the founder and principal of metis, a market research consulting firm.

I provide leadership and expertise for innovative and effective market research that expands market share and profitability through innovative products, new marketing venues, and stronger retailer relationships in the US and globally.

I am bilingual and multicultural, and I have lived in 6 countries in North & South America and Europe.


Technical Expertise

Extensive in-depth experience in qualitative and quantitative research to drive new capabilities in:

- consumer and shopper understanding
- consumer needs modeling
- breakthrough
product development
- existing product optimization
- all aspects of new product launch, from raw materials to shelf
- in-store brand presentation and shopper experience

    Procter & Gamble Corporate Award Winner    
Innovative market research and analytical tools


Management & Leadership Skills

Adept people manager, I drive business results by bringing together and motivating people across diverse cultural, geographic, technical, and functional roles.

Constant innovator across all consumer touchpoints, from media to shopping to usage, across the full supply chain from raw materials to retailer.

Multifunctional, multiproduct, multibrand manager, I have delivered competitive advantages in three functions (Market Research, Product Development, Sales & Business Development), across four categories, across multiple well-known brands and product lines. I have interfaced routinely with Marketing and Finance.

Strategic thinker, I leverage market research to craft and execute innovative strategies to strengthen brands and products from idea to shelf.

Educator & communicator of ideas and trends internally and across retailers and distributors, nationally and internationally. I have been sought out for my expertise in shopper trends, in-store shopping experience, and cultural trends.

    Procter & Gamble Corporate Award Winner     
Driving results through cross-functional collaboration


Education

MS Chemical Engineering, Worcester Polytechnic Institute, Worcester, MA
BA Chemistry, Grinnell College, Grinnell, IA

 

 

 

 

  C. Minje Martinez